CAREER HISTORY
Present day
Chartered Director working as a NED and advisor to creative agencies and communications teams, executive coach and social mobility activist
Podcaster, media commentator and speaker on industry trends and issues including social mobility and diverse representation, corporate purpose, reputation and leadership
Institute of Directors’ Ambassador and Branch Chair North East (North)
PRCA Management Board Member
Member of the Taskforce for Diversity in NHS Comms
The Coaching Academy Diploma in Life and Personal Performance Coaching - graduated with merit
2022-2023
Institute of Directors’ Certificate and Diploma in Company Direction
2020-2021
Co-founded and launched Socially Mobile, a community interest company supporting PR practitioners from lower-socio economic backgrounds to increase their earning potential
Cambridge Judge Steering Complex Projects Programme
Common Purpose PLEXUS programme for next-in-line to CEOs
PRovoke Media’s Innovator 25 EMEA listing celebrating the top innovators in PR
Vuelio Top 10 blog award
2018-2019
President of Chartered Institute of Public Relations
Launched joint initiative between the CIPR, PRCA and Career Ready to improve social mobility in public relations
PRCA’s Outstanding Contribution in Digital Award
Saïd Business School, University of Oxford Executive Leadership Programme
Non-Executive Director training with NEDA
Level 5 Award in Organisational Leadership Skills, Institute of Leadership & Management
2016-2017
Northern Power Women Power List
Elected President of Chartered Institute of Public Relations (three-year tenure including a year as President-Elect in 2017 and one as Vice-President in 2019)
CIPR Outstanding Small Public Relations Consultancy, North East
2014-2015
Founded #FuturePRoof to communicate the integral role of public relations in organisational success and make thought leadership accessible to all
CIPR’s Sir Stephen Tallents Medal for exceptional achievement in public relations
Digital Marketing Certificate, Squared Digital (developed Google, endorsed IPA)
2013-2018
Trustee at The Sunshine Fund
2009–2022
Founder and director of Astute.Work, a management, PR and marketing consultancy helping organisations create ethical and sustainable value and drive growth with social impact
2003–2005
MA Marketing (Distinction), Northumbria University Business School
North East IPR Young Communicator of the Year
1995-1999
BA (Joint Hons) French / Media - 2:1, University of Leeds